![]() All was then owned by Sun Products, now by Henkel. The first reported death linked to detergent packs was in 2013 and involved a less festively designed All brand unit-dose product eaten by a child staying with his mother at battered women's shelter. Four adults with dementia have died from eating laundry detergent pods, while two children have, according to data released last year by the Consumer Product Safety Commission. The American Association of Poison Control Centers reports more than 10,500 cases of poisonings from all laundry packs, not just Tide's, in 2017, down from 11,500 in 2016 despite continued growth of the busines. P&G launched TV, online video and radio public-service announcements to warn people to keep the products away from children. Other makers of pod-style detergent packaging have followed similar routes to child-proof their containers. It also added a bitter coating to the film to deter anyone from sampling them. P&G replaced the original clear packaging with more opaque and harder-to open child-proof packages. But reports of children and even adults dying or being seriously injured by ingesting the brightly colored products that look like candy to some people has been the bane of the brand's existence. ![]() ![]() A concentrated detergent encased in film, the Pods have been the company's most successful product launch of the past decade since their 2012 debut. Regardless of the media implications, videos of people eating Tide Pods are, of course, the last thing P&G wants to see. The MRC has yet to accredit pending applications for such certification from YouTube, Facebook, Twitter and others, but Pritchard indicated in November the company may provide an extension for platforms that are making adequate progress toward the goal. Spokeswoman Tressie Rose says P&G is still reviewing how YouTube and other digital platforms have complied with Chief Brand Officer Marc Pritchard's call for digital platforms to guarantee brand safety and get Media Rating Council-accredited third-party verification for their audience numbers. It's not clear whether this will influence the decision. The new memes that emerged on YouTube and elsewhere come as P&G considers a return to YouTube advertising after pulling the plug on paid placements there last year over brand-safety concerns. Videos that seem to show people biting the appealingly designed, highly toxic, concentrated laundry detergent products, which have been around since 2012, have suddenly become hot, such as one showing "furries" (people who like to dress in animal costumes) using Tide Pods as a pizza topping. to advertise on YouTube again, the meme "eating Tide Pods" has surged again on social media. ![]() Just when it almost looked safe for Procter & Gamble Co. ![]()
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